Humanize

These thoughts triggered from a meeting I attended and I started thinking about usability vs adoptability.
These times of technology providing innumerable services and products which have eased our daily lives has been and is being further improved for better and better usability. Today tech products are a part and requirement of the generation. Lots has been talked about and invested into innovation for this generation by marketers and researchers.
Lets take the web and mobile media which are as big inventions as the electric bulb. With all the engineering, design and research behind, it remains 'conformed'.
They follow templates and constraints directed by technology to the extent of giving style guides and standards for even Look & Feel. Now that’s boring, especially when we are addressing this generation.
This generation I believe is rational and honest and above all, have choices. Therefore giving a ‘my space’ page which is no different from the newspaper is technology limited.

The idea here is to get emotive. People share less nowadays, with all the urbanized socio-cultural shifts. They share on the tech media in a pseudo community. Emotive interfaces, different from customized, would be something the user would like to adopt rather than giving a usable interface that he can adapt to.
Here I would like to give an example: A probable application or a feature would be to ask the user who he or she IS ('...and UR', as opposed to login) before flashing the home page and providing things that user can relate, share and be with in terms of content and presentation. This question the web service would ask can have drop down options of different categories which could provide a huge qualitative database of the emotion kind. So the shift needs to be from improved usability to improvisation for adaptability.