Friday, April 24, 2026
Tuesday, March 10, 2026
‘Object Subjectified’
DITO [Data-Intelligence-Tangible Object]
Products of utility by daily universal users, products of operators’
use, products of enterprise users are becoming more embedded with digital
intelligent technologies like AI with sensor driven systems data inputs or
human behavior and pattern inputs as data, inputs from web resources.
Products have evolved from objects to subjects with personality,
behavior, etc, where one would look at a product and instead of ‘what is it,
would ask ‘Who is it’ …or get introduced to it as so and so…
In this paradigm shift, away from the conventional ways of
present and past, the Product Design Process for designers while conceptualizing
and designing this subject would look and flow like this while the broad
attributes of Meaningfulness, Compatibility, Universal, User agency remain primary:
The DITO
Design Process
Map Context
(the purpose, environment of use, research, creative brief
setting, user agency)
Capture Mental Models
(Users familiarity and unfamiliarity of use from past
experience, user knowledge, use cognitive abilities and inabilities, user
preoccupations & state of mind)
Identify Metaphor
(Give it an Identity)
Conceptualise Scenarios
(visualize the product in use by the universal users or
target users as the case maybe)
Set Behaviors
(personality, characteristics)
Give Form
(Look, Touch & Feel)
Set Materials
(ecocomposite sustainables, perishable)
Make Actualise
(Collaborate, Build, Prototype, Test)
Fine tune
(Iterate, final design, Specifications)
Ship
Masters in design: Trajectory Qualification Curriculum
This curriculum outlines key pointers for a progressive Masters in Design program, fostering deep expertise, adaptability, and leadership in design practice. It builds from foundational appreciation to strategic leadership, integrating systems thinking, innovation, and ethics.
Core
Curriculum Key Pointers
- Design
Appreciation & Adoption
Cultivating empathy and integration of design principles into diverse contexts. - Design
Thought & Adaptation
Evolving design methodologies to respond to dynamic challenges. - Research
for Design
Rigorous inquiry methods tailored to design innovation and problem-solving. - Contextual
Mindfulness
Awareness of cultural, environmental, and societal influences on design. - Conceptual
Liberty
Encouraging bold, unconstrained ideation and boundary-pushing creativity. - Visualisation
& Demonstration Skills
Mastering tools for communicating complex ideas through visuals and prototypes. - Intent
Clarity
Defining purpose-driven design outcomes with precision and focus. - Artefact/Product
Service System Design
Holistic development of tangible products, services, and integrated systems. - Action
Inclusive Thought & Design
Participatory processes that embed stakeholder agency from ideation to implementation. - Negotiate
Design Requirements over Business Goals
Balancing creative integrity with commercial viability and strategic alignment. - Innovation/Technology
& Social
Bridging tech with socially responsible outcomes. - Strategy
& Presentation
Formulating design strategies and pitching them effectively to stakeholders. - Creatives
Management
Leading teams of creatives through collaborative workflows and resource optimization. - Design
Leadership
Guiding organizations and projects toward design-centered transformation. - Design
Ethics & Policy Framing
Embedding moral frameworks and influencing policy for sustainable design practices.
Monday, February 24, 2025
Monday, December 30, 2024
DESIGN
Every nation or ethnic demography has its own
pre-occupations that direct thought and action which 'determines' design.
It is a contextual adaptation directed by a need with a democratic,
useful, emotional, nonviolent and cultural sensibility.
- - V S Ravishankar 2009
Wednesday, November 20, 2024
Valueholders
I just figured, Stakeholders as commonly used term vs holders of stake when used, can sound very different !
For a designer, when you are designing in or a system, you are looking at and conscious of the interfaces of the system enabling by design for every participant in adding value to the performance of the system, therefore Valueholders, the rewards are though stakes by default or incidental, that’s not the preoccupation of a designer, like Rao says, designers are Value creators.Ravi | from Notepad | Nov 2024
Thursday, November 14, 2024
A Message to the Design Schools
Your task and responsibility is creating and training young design minds who are,
sensitive, passionate, subjective & objective, free
thinking, lateral in thought, yet middle path in approach of meaningfulness,
contextual awareness in time space & surroundings, concern towards needs
and action, make easy the things, comfortable in complexity and ambiguity, see
the whole and parts, examine & capture, highly skilled, draw & sketch,
make & demonstrate, conceive ideas, conceptualisers & visualisers in
any media of expression, who take creative leaps & challenge, romance with
beauty & form,….
By Design.
This is your challenge and work towards realising such Products of Design Professionals for more informed and sustainable futures and not chase the default futures!
Ravishankar VS | Notepad | 14 Nov 2024
Tuesday, September 17, 2024
UD Thinking Course Work
Work of of Shubi, Sourabh & Vasudev, MDes Univeral Design 2016 Batch, National Institute of Design Bangalore, of the course titled UD Thinking taken by VS Ravishankar.
Saturday, July 13, 2024
TWEAK IT
Sunday, June 9, 2024
Car Horn sound design
Car horns should be of multiple character/ sound note/ response specific depending on the context and space while driving.
When in traffic, the horn to play only inside the car/s which are in front and others around need not hear.Saturday, May 18, 2024
Designer Unknown
It is a common sight in upcountry and the urban waysides one finds artefacts constructed by someone… in use. It’s fascinating to see the simplicity of thought, purpose of use and the ingenuity of putting together materials or parts in a creative noviceness. Pure Joy for the designer in me. This object I found off the highway in Kaziranga which I call a humble construct to sit on. Its form, proportion, use of material and sizing and the engineering of structure is a language of design in itself, not to be critiqued in an academic way but appreciated for the spontaneity towards purpose in the unknown designer’s intrinsic aesthetic sensibilities and sense of pride :)
Write up was published in the blog From the Frugal to the Ornate, of the book, Stories of the Seats of India by Sarita SundarTuesday, May 14, 2024
Lexa’s msg
Sketch by: Soumitro Datta
City Order & the Adaptive
I found myself outside a mall trying to cross the high speed traffic on Tumkur Road to go across the other side.
I noticed people like me, wait, observing the speed gaps to cross. The pattern I found was that they move into the road collectively, I guess with an intrinsic togetherness of purpose for those moments of crossing. This way seemed easy to cross rather than alone trying to negotiate the speeds. The vehicles too seem to slowdown observing the cluster and with one of the crossers taking over to show her/his hand to the vehicles indicating to slow down for the fellow people.This must be a regular scene everyday.
Initially before crossing the road, I pictured the Highways which pass through villages, towns and ‘national parks’ where there are speed limits which are monitored today. I didn’t find any difference between the two. Just that here there are the commercial and civil utilities like malls, bus stops/stands and others and requirement of people movement across roads.
Two things by design:
One, treat the scenario similar to the villages and national parks of setting monitored speed limits.
Two, engineer solutions to cross roads which has and is being tried and implemented where ever feasible.


In my writing on Universal Design in India, I had phrased a term, ‘Unfamiliar to Systems’ in the context of migrant settlers in cities from upcountry and the need to empathize keeping in mind the organic order they are/were familiar with via a vis city order.
What I discovered while crossing with fellow people was an adaptation and a leant or if I may call a primitive connect between the people moving in their path (drivers & road crossers) however crisscross it maybe, while engaged in their everyday routine.
Having given the extempore, as a Designer I am thinking, are there solutions to sustain-maintain and support by design this connect of co-adaptation inherent in people not compromising on mishaps!
If it comes under the aspect of behavior design, the entity to address is the cityscape which would be of organic nature making the city order adaptive by design and tech maybe, seamlessly leading to a stress less effort of the routine.
Monday, April 29, 2024
Own the Design
The proof of the pudding or the pickle lies in its taste, read Experience.
Wednesday, March 27, 2024
Industrial design of artifacts – Note 1
Design and designing is a creative and analytic process which gets rolling either from a given or discovered intent or an unprecedented act or inspiration. In design what you decide in the beginning to be and what you do at the end is the same, is not a design mind, what you imagine in the beginning and what you as a participant let it manifest to be in the end is the design mind.
In the journey of design, the designer plays a dual
role of the creative and the rational analytic, the degree of swing between the
two depends on the personality of the designer though. Also may sometimes depend
on the client’s expectations and in selecting a designer for the intended
purpose.
When the designer gets started, she/he through a studied process or a way-about imbibed through experience, sets a goal purposefully or vaguely, depends on whether one is an ant or a grasshopper. (http://ravishankardesign.blogspot.com/2013/08/we-need-antsalong-with-grasshoppers.html). However, the common kit of tools used would be while conceptualizing or visualizing the design inwardly for one self or outwardly to the team or client, a creative brief, set of attributes of the end artifact to begin with followed by a concept note which has a theme supported by mood board or extracted from a mood board extending to a narrative. The theme is the underlying essence or a subliminal narrative of the intent depending on the context. It would be an imagined description with a creative freedom of using metaphors or analogies, the stimuli coming from the mood board or inspiration board as the designer may call by one’s contextual choice.











