Take a walk around the Brand

On a different note discussions on his project with Abhishek of the future car dashboard design for a high end prestigious iconic brand which he is signing up for, I got trippy. Went about talking, “most often designers doing UX in a team dominant with techies tend to become incrementally different from engineers in the design process, they follow standard templates of styling, trends, navigation, UI and so on in arriving at the interface solutions. Take a detour, deal with the intangible in conceptualizing the UX, take a walk around the brand and ask. What would be the right interaction gesture for this iconic brand, what is the tone of audio feedback for this brand, how would this brand converse with me, what could be the visual gleam and texture of this brand, how will the material interaction of this brand behave and respond?”